Choosing the right coloured garments for uniform to complement your logo or brand
Colour psychology is a real thing. The colours put in front of us can make a difference to how we feel. Bargain hunters in supermarkets look out for the bold red or yellow special offer stickers, while the cool, blue waters of a sea or stream are sure to calm anyone’s mind.
If you’re looking to choose colours for your uniform, you may be tempted to go with your own personal favourites. However, there’s a lot to be said for the effect that a certain colour might have on your customers.
Blue is a tranquil colour, which has been proven to set peoples’ minds at ease. People wearing blue are viewed as easy to get on with, reliable and kind. These positive connotations mean that we’d recommend a visible chunk of blue for your uniform, such as an apron or polo shirt. It’s up to you which type of blue you go for, from a light baby blue right through to a deep navy or sparkling sapphire, but you can be sure that we’ve got a colour shade to match your ideas.
If you’re looking for a bold statement, red is an option you should definitely consider. Associated with extroverts and confidence, this is one which is sure to make your uniforms noticeable. If your staff are going to work in a busy environment, red should be on your list. Scientists think that red gets its reputation from the fact that people turn red when they blush, attracting attention to the face. Tone it down, or go for head to toe red uniform. Red is loud and proud – maybe it’s exactly what you need?
Green has long been associated with serenity and security, perhaps because of its association with nature. Having said that, while some darker greens are very natural in appearance, we can also offer you uniforms in very bright shades of green, which you definitely wouldn’t find naturally.
The TV series told us that orange is the new black, and much like the TV series, orange is seen as the colour of entertainment. Flamboyant and friendly, people wearing orange are confident, light-hearted and sure to bring a smile to peoples’ faces. Does that sound like the sort of thing you want your uniform to encourage? Go for a burnt orange to blend in with surroundings, or a nearly fluorescent option to really stand out.
There are a lot of connotations associated with wearing purple. Deep purples are wealthy, regal and opulent. Lighter purples conjure up images of mysticism and flower power. A relatively recent newcomer to the world of clothing, it’s easily combined with other colours if you’re not sure about such a modern newcomer. There are plenty of purple uniform options to choose from.
Black and white tones are a timeless mix. Just look at the piano’s keyboard. Contrasting beautifully together, the black and white wearer carries an air of respect, much like the smartly dressed business professional from the city. It’s also versatile and timeless, and looks just as home in a corner café as a smart city restaurant.
Choose your colours carefully when it comes to deciding on a uniform, as they could subconsciously tell a customer a lot about you!